Аннотация
The article is devoted to the genre characteristics of advertising texts, in which problems related to the essence, scientific significance and a number of genre characteristics of advertising texts are studied and expressed.
Как цитировать
Библиографические ссылки
. Development trends and methodology issues of modern linguistic advertising https://medialing.ru/obshchie-problemy-medialingvistiki/ [2,3,4]
. Bulletin of the Chelyabinsk State University. 2012. No. 32 (286). Philology. Art history. C-67 https://cyberleninka.ru/article/n/zhanry-reklamy-k-probleme-kvalifikatsii/viewer [6,7,8,9,]
. SCIENTIFIC STATEMENTS. Series Humanities. 2015. - No. 24(221). Issue 28 “GENRE BORROWINGS IN ADVERTISING” G.V. Bobrovskaya/ – P. 95 [11, 12, 13]
. Bulletin of the University No. 6, 2013. - P. 295 [15, 16, 17]
. T.V. Anisimova, N.K. Prigarina Volgograd) genre specificity of social advertising. 2018. – P. 84 https://cyberleninka.ru/article/n/zhanrovaya-spetsifika-sotsialnoy-reklamy [19]
Авторы
Hamro Murotov
Tashkent State University of Uzbek Language and Literature named after Alisher Navoi
Ключевые слова:
advertising, advertising texts, linguistic advertising, advertising speech, communicative purpose, journalistic genre, functional linguistics, genre palette.Выпуск
Раздел: Статьи
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